Digital Marketing Expert - Freelancer
The Digital Marketing Expert provides specialist advisory on digital marketing strategies across the platform — including SEO, SEM, social media marketing, content strategy, performance marketing, lead generation, and digital analytics — ensuring effective brand positioning, measurable campaign performance, audience engagement, and realistic customer acquisition and growth expectations.
Experience · 2 years and above
DIGITAL MARKETING
Thiruvananthapuram, Kerala
Contract
Hybrid
About the role
What you’ll be working on and why this role matters.
The Digital Marketing Expert provides specialist advisory and strategic guidance on digital marketing initiatives across the platform, with a strong focus on building brand visibility, strengthening digital presence, and driving sustainable business growth. The role involves developing and advising on integrated digital marketing strategies aligned with the organisation’s business objectives, target audiences, and market positioning.
The role encompasses key digital marketing areas including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media marketing, content strategy, performance marketing, lead generation, and digital analytics. The Digital Marketing Expert will guide the effective planning, execution, optimisation, and measurement of campaigns across relevant digital channels, ensuring that marketing activities are targeted, data-driven, and capable of delivering measurable outcomes.
The Digital Marketing Expert will also provide insights on audience behaviour, campaign performance, conversion opportunities, and digital engagement, helping teams make informed decisions based on relevant analytics and market trends. The role requires close coordination with internal teams, creative/content resources, technology teams, and business stakeholders to ensure consistency in messaging, customer experience, and overall digital brand positioning.
Ultimately, the Digital Marketing Expert is expected to ensure effective brand positioning, meaningful audience engagement, measurable marketing performance, and realistic customer acquisition and growth expectations. The role will contribute strategic expertise while maintaining a practical and results-oriented approach, balancing innovative digital opportunities with achievable timelines, budgets, resources, and business outcomes.
Responsibilities
Day-to-day ownership and impact areas.
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Explore more opportunities at Triwinz
Develop and implement digital marketing strategies aligned with business objectives and growth plans.
Plan and execute SEO, SEM, Google Ads, Meta Ads, and social media marketing campaigns.
Manage performance marketing campaigns to drive brand awareness, qualified leads, customer acquisition, and conversions.
Develop and coordinate content marketing strategies across websites, social media, blogs, and other digital channels.
Conduct keyword research, competitor analysis, market research, and audience analysis.
Monitor website traffic, campaign performance, leads, conversions, engagement, and ROI.
Analyse digital marketing data and provide actionable recommendations for campaign improvement.
Optimise advertisements, landing pages, content, and conversion funnels to improve marketing effectiveness.
Manage and maintain digital marketing calendars, campaign plans, budgets, and performance reports.
Work closely with sales, business development, creative, content, and technology teams to support business goals.
Identify emerging digital marketing trends, platforms, and opportunities and recommend suitable strategies.
Ensure consistent brand positioning, messaging, audience engagement, and digital customer experience across channels.
Provide management with realistic forecasts, performance insights, and recommendations for customer acquisition and sustainable digital growth.
Requirements
Skills and experience that will help you succeed.
2+ years of hands-on Digital Marketing experience.
Strong knowledge of SEO, Paid Ads & Campaign Management.
Analytical, creative and results-driven mindset.
Strong hands-on experience in SEO, SEM, Google Ads, Meta Ads, and social media marketing.
Good knowledge of content marketing, lead generation, performance marketing, and conversion optimisation.
Experience in Google Analytics, Google Search Console, Google Tag Manager, and other digital marketing analytics tools.
Strong understanding of keyword research, competitor analysis, audience targeting, and digital marketing trends.
Ability to analyse campaign data, track KPIs, conversions, ROI, and customer acquisition metrics.
Experience in developing and executing integrated digital marketing campaigns across multiple channels.
Strong understanding of social media platforms, content strategy, paid promotions, and audience engagement.
Ability to prepare clear campaign reports, performance insights, forecasts, and recommendations for management.
Strong communication, analytical, creative, and problem-solving skills.
Ability to work independently as well as collaborate effectively with sales, business development, content, creative, and technology teams.
A results-oriented approach with the ability to balance marketing objectives, budgets, timelines, and realistic business outcomes.
Qualifications and certifications
Education and credentials that support this role.
Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
Proven experience in digital marketing, preferably in a technology, IT, SaaS, or service-based organisation.
Nice to have
Bonus strengths — not required, but valued.
Experience with B2B / IT industry digital marketing and technology-focused campaigns.
Knowledge of LinkedIn Marketing, Email Marketing, Remarketing, and Marketing Automation.
Basic understanding of AI-powered marketing tools, Canva, and content creation tools.
Experience in lead-generation funnels, conversion optimisation, and CRM integration.
Interested in this role?
Submit your application and our team will get back to you soon.
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Thiruvananthapuram, Kerala · WFO · Employment
